This informal experiment shows why it’s important to manage your online presence (blog or website) in a positive manner :D.
Self-Googling — searching for your own name on the popular Google search engine — may seem like an innocuous act of vanity, but a University at Buffalo communications professor recommends it as a shrewd form of “personal brand management” in the digital age.
From the article:
“The best way of controlling your message is by creating it yourself,” Halavais says. “Promote your work actively on the Web to help to bolster your online reputation.
“Starting your own Weblog or Web site can help you to shape your public image, and make sure that it accurately reflects your abilities and interests,” he concludes.
So if you are writing online (via blog or forums or website); make sure you always build a positive self-image/brand :)