Author argues that most home user treat home pc as a consumer item like a TV or DVD player.
From the article:
Because the cost of PCs remains pretty much constant ten years ago, you’d expect to pay around Â£1,500 for a high-end PC, the same as you would today .. normal people don’t see this as a problem at all. When their old 500MHz Celeron box running Windows 98 shuffles off this mortal coil, they pop down to PCs ‘R’ Us and buy a shiny new box, complete with a shiny new OS and applications and chuck the old machine in the dumpster.
The shiny new machine will not come with Linux and OpenOrifice. It will come with Vista and Office 2003 pre-installed.
Just look at popular vendor such as Dell. They only offers Windows (no Linux option for home PC). Talk to local vendor and they will send a new PC with Windows preloaded. In India (and most other parts of Asia) most home user buys pc w/o Windows OS and any other apps. They simply install pirated version.
Linux is not an option for many home users because they are not aware of other options at all.